March 13, 2019, by


Spotlight on New Undergraduate Majors

Throughout the college essay and application process, we think a lot about how you can make a lasting impression by differentiating yourself. But it is important not to forget that colleges are trying just as hard to impress you: to stand out from other schools by highlighting unique strengths, values, and priorities.

First and foremost, it’s important to know what colleges emphasize about themselves to make sure that each school you are applying to is a great fit. But this kind of knowledge can also make your essays sparkle. Showing a school that you understand what sets them apart from the pack can mean the difference between a yes and a no.

This is why I’m a big fan of paying close attention to newly-added majors and programs at any school of interest, and writing college essays that are thoroughly informed. This is especially true for the “Why Us?” essay, which can be a challenge if you haven’t done your homework. A little research into new academic offerings can give you unique insight into what colleges are prioritizing, and what they see as areas of innovation and strength. This knowledge can help you zero-in on the ideal programs for you; it can also help you write a “Why Us?” essay that will make an impact.

Click on the links below for recent examples of new academic programs, arranged by area of interest, along with some questions to keep in mind when considering whether one of these might be the right fit for you!


New Trends in STEM
Performing Arts



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